A red cross on a white field, the symbol of Milan and a snake, the symbol of the Visconti family, one of Italy’s most important families. Alfa features a complex symbol: While it sticks to the branding color psychology, the logo has some other distinguishing marks. Just look at some of their car logos: Alfa Romeo and Ferrari. There’s something in Italians’ blood to overcomplicate things. Interestingly, of all the logos included, Renault was the brand most mistaken for something entirely different. You’d say that these are great numbers but wait until you find out more. The logo has a long history - but we won’t get into that - being remembered by 71% of the participants. Renault’s logo, which features a diamond shape colored in silver shades. Now, here’s another simple example (or so we thought). But as simple as the emblem is, as difficult it seems to be, creating so many problems to the participants: 5% of them confused it with the Olympic logo, while 14% of people drew the wrong number of rings. The brand’s badge features four intertwined circles, reflecting the four manufacturers of Auto Union. This gave the team a clue on which brands stuck to our minds and which ones did not. They were sorted by color, shape, style, and font. The experiment bears the name “Motors by Memory” and within 60 hours, experts analyzed over 1,000 illustrations. So, they asked 100 people (54 women and 46 men of varying ages) to draw the logos of ten different brands, using only their memory. The brand wanted to find out how many people can recall the logo of a car brand by memory. You can put yourself at test anytime you want but first, let’s have a look at Van Monster’s, the largest used van retailer in the United Kingdom, experiment. But have you ever stopped and asked yourself if you can draw their logos by memory? You see them daily, so it shouldn’t be so hard… ![]() ![]() We see these symbols every day: Whether we go to work by taxi, bus, or personal car. Yet, there are some logos which we recognize even at a glance: Those of cars (mostly because we are constantly exposed to them).Įven if we don’t own a car, it’s impossible not to recognize their logos since there are so many cars on the street. A logo is one of the most important branding investments a business can make. The symbol that customers use to recognize a particular brand is created to grab attention and make a strong first impression. Ah, logos, the visual signature of any brand.
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